Google really are smart aren't they, if they were at school they would be the class swat, sitting by teacher shining apples!
They have now rolled out their advertising auction model into print, they have pre-booked space in publications and are selling it to the highest bidders, you only pay a bit more than the guy who bid below you!
Google - tick VG, go to the top of the class, oh...you're already there - git!
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