Eric Weaver makes a lot of sense...

Link here for a very good post about where some DM agencies don't get it yet!

After giving the guys at the American Marketing Association a really hard time Eric outlines a really good 10 point plan for engaging with "real customers" in today's networked, joined up - "real world".

(Not to be confused with the strange world where delusional marketers still think that people sit around waiting to be interupted by an advert or a piece of DM - just to give you a chance to tell them about your fantastic new product or service!)