Why do iTunes customers like Volkswagens?

Nobody knows. But they do, along with having a taste for cider and reading Wired, according to data from Nielsen//NetRatings.

Story from Guardian Unlimited.

I've a feeling this is going to be a thread for Chemistry Digital this year. Revisiting our 4G web strategy - what's actually really important are what we called the - "communities of interest".

This is really just our original Tribal Marketing vibe - but given a new name.

I think what we're missing with our online permission marketing thrust is that there are groups of people who you'll never categorise. So top down Analytics and Demographics won't give you the information you need to communicate any more. Especially if you've stopped wasting your money on broadcast media channels!

It has to come from bottom-up micromarkets.

Markets are built by people now - not planned by companies.