Ad Agencies - you've got to laugh...

I'm with Holly Buchanan on this one.

The CEO of Grey Worldwide outlining his plans for change thinks that putting more focus on strategy is important. - well duh!

About half-way through 2005 Dave and I discussed if we should bother "slagging off" ad agencies any more!

My view was that they're not worth the effort / no longer a story. Dave said the reality is that they're still out there - and people still listen to them - so we need to carry on the fight!

Well it's 2006 now and I've changed my mind - I agree with Dave.

What a bunch of idiots!

Or all Holly says more elegantly after reading the story in Ad Age - "Holy Cow. I'm speechless"