Things we hate...

Traditional Advertising Agencies
IT Departments
Spammers
boy bands

So what is Tribal Marketing?

n. A marketing strategy that attempts to create social groups or communities that are centered around a product or service.

Earliest Citation...
...them to others, to a community, to a tribe: products and services that not only have a use value but also Thus, the credoof tribal marketing is that postmodern people are looking for products and services that not only enable them to be freer, but can also link - have a linking value.
- Bernard Cova, "The postmodern explained to managers: implications for marketing," Business Horizons, November 21, 1996

Karma Zone Launched

As a valuable client and business partner, you can now share PDG's acquired knowledge, get up to speed on new developments in the sales and marketing arena and generally "chill out" in a new KarmaZone.

David Coe, account director for PDG, said: "KarmaZone is a new 'virtual area' to show off some of our marketing intelligence. The first two pieces we've made available are 'top tips' on e-newsletters and the PDG viewpoint on 'integrated e-marketing solutions'. Once you create your security account you'll join a special gang of customers with a 'VIP, access all areas' pass.

"It's also a space where people can go to relax - get some 'business enlightenment' and just chill out for a bit. We quite fancy encouraging a bit of peer-to-peer bonding amongst our customers - so we'll probably be testing some other sorts of online collaboration such as wikis and blogs next year."

Content will be dynamic and will evolve to meet customer requirements - just like PDG.
To gain access all areas - e-mail to:

feedback@pdggraphics.com