It occurs to me that we spend so much of our time slagging off the MSM, the 4th estate, ad agencies etc. that we don't focus enough on the idiot companies that still believe advertising works...
Then I suddenly remembered reading that the UK government is officially the UK's largest advertiser?
Not sure if that was just a blip - or if it's still the case.
Any end up it's ridiculous...
Statistics (and "gut feel") show that most of the really high profile campaigns in recent years have made no real difference to public opinion/activity in areas ranging from drink driving to teenage abortion rates etc. etc.
Please stop it... it's an awful lot of wasted money that could be better spent in health or education.
Never mind the government, what about the BBC? Making adverts with our money to promote programmes and services we have paid for already and we know are going to be on!!!
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