Since the new year we at PDG have seen a proliferation of internal marketing projects, something we have not been involved for a few years. They are a great kind of project because there is often much more freedom and willingness to try new things.
I spoke to a client today and we discussed the fact that there are two distinct trends in corporate life. The first is the difficulty the large corporates have in retaining good people, especially in the job-rich locations like the M4 corridor. Strong internal comms make people feel valued and appreciated and can often be a factor in retention of key staff.
The second is that a lot of the larger corporates insist on high levels of governance and ethical behaviour in their partners, outsource resources and suppliers. Best practice in this area demands a high degree of internal communciation on all issues from health and safety to the environment.
With the advent of intranets, electronic communciations and personalisation internal comms has been transformed and is a much richer and rewarding experience for all involved. Give us a shout if you would like to see some of the projects we are working on.
I work for a corporation where no one talks to anyone else. We have an Intranet and all that, but it reads more like a marketing brochure than an actual conversation. Sound familiar?
Anything you're doing address these problems?
And what the hell is the "M4 Corridor"?
We're trying to have some more "cluetrain type conversations" with internal groups. Using mp3 audio, blogs, a wiki maybe? Trying to get a better "tone of voice" etc.
I've got a meeting coming up soon to discuss an internal comms planning tool for a big UK company - we think it could be wired to use "newer", more relevent comms channels in a more honest language?
translation service - "M4 corridor" = "Silicon Valley" The M4 is the motorway that runs west/east out of London and a lot of technology companies are located there. We work with a few companies in Bracknell - which is about 30 mile west of London...
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