At PDG we have had a lot of success withour own regular enewsletter. It has enable us to reinforce our relationship with our key accounts as well as burture prospects. Whenever we send one we get lots of comments from our pears who wish they were doing it to but there does seem to be a barrier to them getting stuck in.
The reason ours has taken off is because we decided to give the responsibility for content generation to a third party. We integrated it into our PR strategy; news stories feed the content for the enewsletter and it is also the place where we float stories often in embryonic state to see if there are worthy of further PR, in effect we try them on for size.
It is handy that we have in house web developers and an excellent online ecomm system which manages the whole process but ultimately it comes down to the commitment to create regular, interesting and relevant content.
It is recognised that it is getting harder and harder to get e-mail through to individuals within companies, and it’s even harder still to get them to read it. This all adds weight to the argument that permission marketing and a high degree of personalisation are the way forward.
The research also shows us that you really need to know what you’re doing for your e-mails to get through to the right people and for your message to stand out from the crowd.
Enewsletters are a great way to drive sales activity, to increase your presence on search engines and to reinforce key client relationships.
We have created a guide to running an e-newsletter strategy which is available on this landing page:
http://info.pdggraphics.co.uk/lp/E_Newsletter_Solutions/
Click here to sign up for the PDG Graphics enewsletter
Post a Comment
<< Home