At PDG we have spent a lot of time thinking about the next generation of web sites and have been developing a model for some time. As worshippers of the legend that is Seth Godin we thought we would 'bounce it off him' for an opinion. We were stunned to find that he had featured in his latest blog.
http://sethgodin.typepad.com/seths_blog/
2005/02/a_new_terminolo.html
Under the heading "A New Terminology"
Seth Said: “I was immediately grabbed by the terms "above the web" and "below the web".
Imagine dividing up your world this way. Worth a thought.”
Here comes the theory:
The next generation of web sites [4G] will need to be more focussed on individuals needs, much smarter and driven by permission. Permission marketing enables the process of turning strangers into friends, and friends into clients.
Content, user profiles, tracking data and digital assets are all stored in databases ‘below the website’ to enable the pages of the site to be created dynamically determined by user preferences and access levels.
This pushes and pulls the users through the permission levels increasing their exposure to products, services, thinking and knowledge. Linked to key 'above the website' strategies this can also help stimulate lead generation, quickly identifying potential key clients and accelerating them through the permission layers.
For more information contact David Coe [david.coe@pdggraphics.com]
If you would like to know more please vote for our manifesto on www.changethis.com
http://www.changethis.com/proposals/361
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